One of the most powerful lessons I’ve applied to my photography comes from Stephen Covey’s The 7 Habits of Highly Effective People: “Begin with the end in mind.” In photography terms, this means visualizing the final image before you even press the shutter. Ansel Adams called this pre-visualization, and it’s a technique that can transform your work—whether you’re shooting stock photos, landscapes, or candid family moments.
Why Pre-Visualization Works
As a stock photographer, I’ve learned that the best images start with a clear vision. Before any shoot, I take time to imagine the final shots—lighting, composition, mood—and jot down key details. This mental blueprint guides everything: models, locations, props, and even the camera settings I’ll need.
Example: Planning a “Crime Scene” Shot
One of my early stock photos began as a late-night sketch—a dramatic crime scene with a silhouette in a doorway, backlit by streaming light, and police tape framing the shot. By pre-visualizing, I knew exactly what to set up when it came time to shoot. The final image matched my vision almost perfectly.
This Isn’t Just for Stock Photographers
You might think, “That’s great for staged shots, but I shoot kids/pets/nature—I can’t plan that!” But even spontaneous subjects benefit from a little forethought.
Last week, while watching my dog Holly run around the park, I decided to capture her in motion. Before shooting, I quickly envisioned:
Case Study: The Dog Park
Shallow depth of field (to blur the background)
Low angle (for a dynamic perspective)
Head-on view (to highlight her expression)
The result wasn’t identical to my mental image, but the pre-planning helped me react faster and get a stronger shot.
How to Build the Habit
If pre-visualization doesn’t come naturally, start with a cheat sheet. Before shooting, ask yourself:
Focus point: Where should the viewer’s eye land?
Depth of field: Blurred background or sharp details?
Composition: Horizontal, vertical, or angled?
Lighting: Direction and quality (soft/harsh)?
Angle: High, low, or eye level?
When to Break the Rules
Of course, some of the best photos happen spontaneously—a child’s laugh, a bird in flight. But the more you practice pre-visualization, the more it becomes second nature, improving even your quick snapshots.
Your Turn
Do you use a similar technique? Share your pre-shoot rituals in the comments—I’d love to hear what works for you!